Kevin Drew Davis New CCO At Blast Radius
March 29, 2017 by Screenmag
Chicago advertising veteran Kevin Drew Davis is returning to the city to become chief creative officer of Blast Radius, a digital marketing agency. He leaves DDB San Francisco where he also served as chief creative officer. He starts March 30.
“We’re thrilled to welcome Kevin to the Chicago office,” said Lothar Boensch, Managing Director of Blast Radius USA “He’s a proven creative leader with deep roots in social, digital, data and experience design – exactly what our clients need in order to achieve the awareness and recognition they’re looking for.”
In his new role, Davis will lead accounts including Lavazza, Huawei, BMW Canada and Saskatchewan Telecommunications (SaskTel), partnering with Boensch as well as Michel Sergio, President of Blast Radius Canada.
"I’ve done traditional shops and I’m at that point where I feel like I need to get back to the digital shop and data," Davis said. "It’s a whole lot easier to add creative to data, than the other way around and CMOs today need more than a good creative idea. They want you to prove it will work, to show them the numbers."
Davis began his career as an art director at GSD&M, becoming “digital” in the early ‘90s. He later spent six years with Wieden+Kennedy, where he worked on leading brands including Nike, ESPN, Calvin Klein, Microsoft, Audi and many others. Davis also served as executive creative director for Digitas in Chicago and San Francisco. His work has garnered top honors from award shows, including Cannes, The One Show, The CLIOs, the Effies and the Webby Awards.
Prior to joining DDB San Francisco in 2016, Davis spent nearly two years as executive creative director at DDB Chicago, where he was one of the lead creatives on the McDonald’s business and helped guide successful pitches for FIATChrysler’s Alfa Romeo brands. While there, Davis spearheaded the agency’s Cannes Lion-‐winning “Lovin’ the Super Bowl” Twitter campaign, which resulted in McDonald’s being the most retweeted brand ever in a single day. No stranger to Canada, Davis also served as DDB Canada’s creative chief, overseeing all Canadian operations out of the agency’s Toronto office.
Aside from the professional, Davis says he's pleased to return to Chicago personally.
"A big chunk of this is personal – my family is here, I have a life here, my family has a life here," he said. My actual life is here in Chicago – that was one of the biggest drivers for me. I love the city. I love the people in the city."