Hilly Reps becomes Sonia Reps
July 7, 2017 by Screenmag
A staple in the commercial representation industry for over three decades, Hilly Reps is now Sonia Reps. In a role reversal of sorts, advertising veteran Sonia Blum has purchased the company from Hillary Herbst, establishing Sonia Reps. Herbst will continue working with the company.
“The plan was always that Sonia would take over as I wound down,” said Herbst. “She brings an understanding of both sides of the business, having spent eight years at FCB and two years at Havas before she started working with me in 2012. Sonia is terrific at what she does, and invested in seeing the company succeed, so I couldn’t be happier.”
When asked why she is so passionate about the business, Blum responded, “I've always loved advertising, and having been on both the agency and production sides I have a good understanding of the big picture. I’m a matchmaker and love being partners in the creative process: helping creatives find the right production resources for each project."
“It’s an exciting time to be in advertising as the landscape continually changes and evolves," Blum says. "I’m proud of the high level of talent on our roster and there is nowhere I’d rather be than leading Sonia Reps and the companies we represent into the future.”