Even the Planet Has an Olympic Dream

July 13, 2012 by Screenmag

Dow is launching the second phase of its Solutionism campaign with new work featuring its Olympic sponsorship. Their goals is to promote a greener, more sustainable Olympic Games.

A new :60 TV spot debuted this week during the MLB All Star game (Tues, July 10), featuring a topiary character to share Dow’s sustainability message that even the planet has an Olympic dream.

This is Dow’s first Olympic presence since becoming an Olympic TOP sponsor in July 2010. The Olympic message continues to target a broader, more general market with the idea that together, science and humanity can solve anything.

We’ve covered another of these spots with the Dow “Solutionism” message here: http://screenmag.com/story/2012/mar/22/9324/

We like them both, even if we at Screen are not huge fans of topiary.

DOW TV CREDITS:
Agency: Draftfcb Chicago

Client: Dow

Chief Creative Officer: Todd Tilford
Group
Creative Director: Jon Flannery

Creative Director: Ron D'Innocenzo

Art Director: Derek Julin

Copywriter: Terin Izil
Group
Account Director: John Rossmiller

Management Director: Susan Angell

Account Director: Hollie Platte, Betsy Ross

Management Director: Amy Welter

Account Executive: Quynh Hoang
Agency Production Credits:

EP:
 Ivo Knezevic

SR Business Manager:
Lisa Stevens
Music
Supervisor: 
Stump Mahoney
Production Company:
Skunk
Director-Nacho Gayan

EP:
 Shelly Townsend, Matt Factor, Daniel Bergmann

Producer:
Malachy McAnenny, Toni Moreno

DP:
Jan Velicky
Post-Edit: 
Rock Paper Scissors

Editor:
 Damion Clayton

Asst Editor:
 Will Butler

EP:
 Carol Lynn Weaver

Producer:
 Angela Dorian
Effect/Finish:
 The Mill NY

Producer:
 Rachel Stones, Carl Walters

Senior Flame Artist:
 Corey Brown

Compositing:
 Rosalind Paradis, Dusty Diller

VFX Supervisor: 
Vince Baerstsoen 

CG Leads:
 Ajit Menon, Vince Baerstsoen

CG: 
Cody Chen, Hassan Taimur, Tim Kim, Jules Janaud

Colorist:
 Fergus McCall
Audio:
 Engineer-Tom Jucarone

Producer:
 Dana Fairbairn
Music:
 Beta Petrol

EP: 
Bryan Ray Turcotte

Composer/Artist: 
Paul Hogan