Olympics Work From Yessian
August 10, 2012 by Andrew Schneider
The Olympics work keeps rolling out: more today from Yessian Music.
Yessian Music contributed to the Olympics through commercials for P&G’s Bounty brand and for a fall promo for the NBC program “Revolution.”
With Bounty the whole premise of the spot was to follow the hopes and dreams of children and the desire to achieve that Olympic spirit within all of us through the training and everything that leads up to the ultimate competition.
The music that underscores the spot is a simple piano track, melodic but with a strong theme that carries into the other Olympic spots for Bounty.
“It lends the spot a sense of the solitary effort that goes into preparing for the Olympics,” says Michael Yessian. “We've had the opportunity to work with this creative and production team a lot in the past and they're beyond wonderful to work for, they bring us in the process during the board/concept phase which allows up to truly act as a creative partner in the process.”
For NBC, Yessian executed the sound design for a spot, basically a trailer, for the fall program “Revolution.”
“It has a very cinematic feeling,” Yessian says. “We wanted to give it a movie trailer sound.”
Yessian Sound Designer Jeff Dittenber says that the project was a lot of fun.
“ From the very beginning, the team at NBC gave us a lot of creative freedom to do what we thought was right for the spot,” Dittenber says. “We had a lot of open artistic collaboration with the director and editor, which led to a very cohesive soundtrack that told the story very well.”
Yessian says that working on spots for the Olympics is similar in feeling to the Super Bowl, only much more rare.
“Leading up to the Olympics there's such a big buzz, since it only happens every four years,” Yessian says. “What's fun about Olympic spots is that it's more about the emotional charge that you walk away feeling, it helps to get you pumped for rooting for your country. In our business we spend a lot of time on branding and selling products - with the Olympics, it's a more altruistic effort because these brands want to boost their country too.”
Credits:
NBC "Revolution"
Client: NBC
Director: Kendall Bowlin
Producer: Corey Schmidt
Editor: Steven Wagner
Music House: Yessian
Sound Designer: Jeff Dittenber
Executive Producer: Gerard Smerek
Head Of Production: Michael Yessian
Bounty "Olympic Spills"
Agency: Publicis NY
Creative Director/Art Director: Kat Keeley
Creative Director/Writer: Bertrand Garbassi
Executive Creative Director: David Corr
Chief Creative Officer: Rob Feakins
Agency Producer: Alisa Cohen
Director: Bram Van Riet
Production Company: Twin Film - address see below
Producer: Marc Stemmer
Editor: Steve Bell/Cosmo Street
Music Company: Yessian
Composer: Chris Plansker
Music Exec Producer: Marlene Bartos
Music Chief Creative Officer: Brian Yessian