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Strategy + Communications Announces Strategic Alliance With Mar$Ar Sports & Entertainment

NAB Exhibitors Can Be First To Benefit from Powerful Suite of Outsourced Sales, Business Development & Marketing Services

Strategy + Communications, a leading provider of marketing consulting services to the media and entertainment industry, announced a strategic alliance with MAR$AR Sports & Entertainment, Bedford Hills, NY, a global consulting company focused on sales and business development to the sports and entertainment television business.
 
The first offering from this strategic alliance – “NAB: 3P” – is specifically designed for exhibitors at the upcoming National Association of Broadcasters (NAB) Convention, which will be held in Las Vegas, NV, April 12-15. The special “NAB: 3P” package is designed to increase exhibitor meetings with both prospective customers and the media during the show in order to maximize an exhibitor’s ROI from the show.
 
“While the industry is buzzing about HD and now 3D technology, we believe that it is vital for NAB exhibitors to focus on the three ‘Ps’ – prospects, press and profits,” said Randy Savicky, Founder and CEO of Strategy + Communications.  “To help them achieve that, we have specifically joined with MAR$AR Sports & Entertainment to offer a suite of services that stresses the three ‘Ps’ by tightly integrating marketing, sales and business development into an extremely cost-effective package.”
 
“By combining our focus on taking products and services to the decision-makers in the sports and entertainment industry with Strategy + Communications’ proven ability to generate media coverage and booth interviews for clients, NAB exhibitors now have an outsourced powerhouse that makes it easy for them to get the most out of the show,” said Mark Jeffers, President of MAR$AR Sports & Entertainment.  “We work closely with exhibitors as their trusted partner, offering our combined 50 years of experience in the industry, including dozens of NAB shows with companies of all sizes and stages.”